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Cross-Border Acquisition Support for Zhaojin Capital

FTI Consulting teams in Australia, Hong Kong and mainland China provided strategic communications support to Hong Kong-listed Zhaojin Capital (Hong Kong) Ltd (‘Zhaojin’) and its subsidiary Zhaojin Mining Industry Company Ltd, on its cross-border takeover offer for ASX-listed gold producer Tietto Minerals (‘Tietto’).

Our Impact

FTI Consulting secured significant coverage around transaction milestones with Australian tier-one deal reporters and business media, mining trade press and retail-focused media.
Our experts ensured Zhaojin captured a share of voice within the media in response to announcements and releases from both Tietto and Zhaojin.
FTI Consulting prepared multijurisdictional communication material throughout every significant stage of the transaction, ensuring consistent messaging, offering translation capabilities and monitoring and responding to media in all regions across Australia, Hong Kong and mainland China.

Our Role

The FTI Consulting team developed a communications strategy customised for each jurisdiction. The team then created a suite of media releases and response communication material for use across all channels, including key documents released to the ASX.
Our experts focused on liaising directly with key media in Australia and Asia during milestones and important junctures in the transaction to ensure Zhaojin’s views were understood and published, and that the transaction continued to be supported.
Media coverage reports were provided on an intra-day, post-day and reactive basis that included commentary and coverage on traditional and social media channels.