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Global Media Relations and Profile Raising for Ioneer Ltd

ASX and NASDAQ-listed Ioneer Ltd, an emerging boron and lithium supplier, engaged FTI Consulting for strategic communications support across North America and Australia to build the company’s profile with investors and the media in both jurisdictions. This included planning and executing cross-border campaigns for major announcements such as the Definitive Feasibility Study (‘DFS’) for the company’s Rhyolite Ridge Lithium-Boron Project in Nevada, and a strategic partnership with Sibanye-Stillwater.

Our Impact

Ioneer’s DFS and strategic partnership announcements were seamless, with investors sharing positive feedback with the leadership and advisor teams.
FTI Consulting’s communication materials helped raise Ioneer’s profile in Australia and the United States.
The team provided long-term support to Ioneer on all investor relations, media relations and strategic communications mandates. As a result, profile-raising activities significantly increased earned media engagement across the globe.
FTI Consulting experts in Australia and the United States successfully managed the announcement of Ioneer’s strategic partnership with Sibanye-Stillwater. Our cross-jurisdictional team worked across multiple time zones to roll out a successful media campaign, incorporating global and national media, as well as local media in Nevada and a press conference.

Our Role

In preparation for the DFS, FTI Consulting developed a multistakeholder engagement plan that included a minute-by-minute outline of how the company would announce its completion of the DFS, investor and media targets and several core communications documents.
FTI Consulting developed and executed a financial and investor stakeholder engagement plan to profile Ioneer and the Rhyolite Ridge Project and ensured potential partners and investors in Australia and the United States were aware of and understood the financial merits and growth opportunities underpinning the project.
Our team developed a media engagement strategy for the United States and Australia and proactively managed challenges from environmental regulators and anti-development groups regarding the company’s sustainability and environmental protection initiatives.
Beyond investor engagement, FTI Consulting worked in close partnership with Ioneer and its other advisors to combat false claims regarding the company’s commitment to its sustainability and environmental protection initiatives.