Rachel Hsueh

Rachel Hsueh serves as the Managing Director and China Head of Strategic Communications at FTI Consulting, bringing with her over 25 years of extensive expertise in corporate communications, public affairs, and reputation management within the Greater China market.

Before her tenure at FTI Consulting, Rachel held the position of China Chief Operating Officer at Fleishman Hillard for over four years. Prior to that, she served as the Managing Director of Golin Taiwan and headed the Corporate and Technology division, overseeing the overall China industry practice.

As a certified media and crisis communications trainer, Rachel conducted numerous C-suite executives media trainings, helped multinational companies to build the China strategies as well as Chinese companies to expand global footprints. Her wealth of experience includes hands-on crisis management, ESG, M&A, coupled with an in-depth understanding of policies and stakeholders.

Rachel’s academic background includes a Master’s degree in International Studies, and a PhD in Journalism and Communications from Renmin University of China.

Relevant Experience:

• Issue and crisis management projects over 50 cases in Greater China
• ESG and sustainability strategy and practice in China
• M&A counseling and communications
• Finance: AIIB, UBS, Goldman Sachs, Carlyle, Fidelity, Vanguard, KKR, PAG, Advent, CITIC, CPE, Mastercard, AIG, Citi, Deutsche Bank, Societe Generale, CTBC Bank, Nasdaq, Bloomberg
• Technology: ARM, ASML, IBM, Philips, HP, Yahoo, Lenovo, VMware, TP-Link, Dassault Systems, Texas Instruments, PTC, Seagate, Western Digital, Samsung, H3C, Foxconn, Alibaba, Tencent
• Healthcare: GSK, Johnson and Johnson, Pfizer, Bayer, Philips Healthcare, Taipei Veterans General Hospital – Cardiology
• Auto: General Motors, FAW, Dongfeng,
• Avia and Logistic: Boeing, FedEx, DHL,
• Energy & Manufacturing: Armco, ExxonMobil,